“ I am an Aesthetics Practitioner”, I hear you say. “I just want to do what I have been trained to do!”
I get it. We all have a dream to do what we love to do, what we are good at and to do something that can have a positive impact on someones life.
We take the bold move and “go in to business”. We create a logo, a business name, a website and get the essential tools and equipment we need to start with and our first client walks through the doors.
Before we know it, more and more clients come in and you realise, this is not just an expensive hobby any more (a term your Uncle Bob rudely implanted into your brain whilst you were setting up - No Uncle Bob, this was never just an expensive hobby, this is the route to “making it!”).
The bigger the business gets, the more you realise, that you’re not just an aesthetics practitioner anymore. You’re a business owner, a marketeer, a graphic designer, an accountant, a social media manager, a photographer, website designer, customer service manager…and the list goes on.
It’s a crazy business world but you have all eyes on you. And what do those eyes so eagerly desire? Eye candy.
Have you ever visited a website with no images? Did you stick around to read what was on there? Now compare that website to a beautifully branded one, with beautiful eye-catching, pixel-perfect images that give you lots to look at, well that’s the power of professional photography.
Now if those images tell you even more, like give you a feel for the brand, make you feel like you are there, tell you a bit about the brand story, make you aware of what it will be like if you were there and shine out it’s brand colours…then that’s the golden egg…that’s brand photography.
So what has photography got to do with your aesthetics business and why is it an essential tool for medical aesthetics?
It may be more than you think!
Professional brand photography is used for…
1. Building Trust and Transparency
Aesthetic medicine is largely about appearance, so potential clients want to see real-life results.
By displaying authentic images of actual patients (with their consent of course), you convey transparency, giving clients realistic expectations of the outcomes they can achieve.
Brand photography will show your clients who you are and what they can expect when they arrive. Setting up their expectations and removing any anxiety they may have prior to contacting you.
2. Creating a Professional Brand
Well-executed, polished photography elevates your business's brand. It conveys professionalism, attention to detail, and an understanding of beauty. Great visuals attract clientele and help differentiate your practice from competitors, especially in a highly competitive field like medical aesthetics.
If you are going to run your business properly, don’t cut corners, especially with your photography. If your audience spots that you are cutting corners by using iPhone images to save costs (and they will!), what else might they think you are cutting corners with?
3. Marketing and Social Media
In today’s visually driven world, marketing on platforms like Instagram, Facebook, and websites relies heavily on images. Consistent, appealing photos can help you engage with potential clients and grow your online presence. Stunning visuals can increase engagement, sharing, and ultimately conversions.
And here’s the final two that we are going to discuss today…
4. Highlighting your Range of Services
Different procedures yield varied results, and photography can help showcase the breadth of your offerings.
From subtle enhancements to more dramatic transformations, you can use photography to highlight what each treatment does and what it can achieve.
And finally,
5. Boost your credibility
When clients see real images of you in your clinic, it builds credibility. It enhances the know, like and trust that clients have in your expertise and the quality of your treatments.
This is key to helping you in convert consultations into actual bookings, as clients feel more secure knowing you have a proven track record.
So, what are the key take aways from todays discussion?
Photography is not just a visual tool; it’s a powerful marketing, communication, and documentation asset that plays a crucial role in the success of a medical aesthetics business.
So create your beautiful brand, showcase it to the world with brand photography and watch your clients roll in because they already Know, Like and Trust you from your kick-ass marketing images.
Ready to get branded up with professional brand imagery?
Get in touch via www.lyndseyayresphotography.com
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